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Email marketing tips that you should implement


It is no secret that email marketing is one of the best methods to advertise your brand or perhaps making high-conversion rate with affiliate products. However, the problem is, how to grow a profitable email list? Then, how to get people to buy from your list?

The following are some tips to boost your list subscribers and make a good income from email marketing.

1. Include video and enticing images in your squeeze page.
Video and image are two of the great ways to boost your sign up rate and increase your conversion rate. Place a short video, explain to your traffic what they will get once they subscribe to your list and then you will realize that your conversion rates will skyrocket. Other than that, you can also try using fancy images to boost the conversion rates, such as adding an attractive e-cover for your products or videos.

2. Keep a good relationship with your list.
People don’t like to receive promotional messages too often. If you keep sending them promotion after promotion, sooner or later they will unsubscribe from your list. The trick is to make sure that you keep a good relationship with your list, such as adding useful tips every now and then. This way, the members of your list will want to keep subscribing, even though you sent them promotion sometimes.

3. Run a survey.
You will want to know what your subscribers really need. Therefore, it will be wise to run a survey around once per month. With this method, you can see what they really interested in, what products that can help them. The next time you want to send a promotion, you will know exactly what products that they are interested in buying and what doesn’t.

4. Run a webinar.
This method requires lots of budgets, however, it will be powerful if you are selling a high-ticket product. Even if you don’t know how to run your own webinar, it is recommended that you send a link to other people’s webinar to boost the conversion rate. A webinar is proven to boost the conversion rate for a good reason – people can see the demo of one particular product and then can ask questions before buying. Even better, some webinar organizers will place a special offer by the end of the webinar, exclusive for people who stick to the webinar until the end.

5. Respect their privacy.
You don’t want to send tons of promotional emails to random people at once. You want to sell only to people who are interested in buying. Therefore, respect everyone’s privacy even if that means they stopped subscribing. Use popular autoresponder services like Aweber or Getresponse and please mention your privacy policy in details right on your website. This way, anyone who concerns about their privacy will get the idea of what information are collected, and what is not.

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