If you are into making money online for a while, probably you’ve heard the term affiliate marketing. However, some of the newbies might not aware that there is another pay-per-performance marketing model called CPA marketing.
CPA marketing is somewhat similar to affiliate marketing. CPA stands for cost-per-action, and it means that CPA networks will pay their publishers or affiliates each time the traffic take certain action, like filling the form, taking a survey or perhaps install an app on their phone.
The actions required to profit from CPA marketing depends on the program, but unlike affiliate marketing, with CPA marketing, you will be paid just when your referrals or traffic take the action, and not making the purchase.
Perhaps you already came across websites or pop-up ads that offer “Win the brand new iPhone 6s” or “Win a $100 Amazon Gift Card”. These are some examples of CPA offers.
How to drive traffic to CPA offers?
There are tons of traffic sources that anyone can utilize to profit from CPA marketing. Most of them are not even search engines like Google. Below, I listed a few of them:
1. Pay-per-view, PPV.
Pay-per-view is an advertising model which you pay an amount based on the total number of views that your ad receives. If you can figure out the right network, you can make this type of advertising work. PPV advertising is relatively cheap compared to traditional banner advertising or even pay-per-click advertising since it can cost you just $0.01 per traffic and you can start with the budget as low as $50.
Acquired by Facebook, Instagram is one top photo sharing website that focuses on sharing images and videos. Instagram received millions of unique daily visitors and there are tons of new images and videos being posted on this social site every day.
All you need to do is capture and edit interesting photos and then share those via Instagram. You can tag those images and follow others. If your images go viral, you can expect to get more exposure and traffic. Then, you can drive the traffic from Instagram to a CPA offers, such as filling a form, Amazon gift cards, survey and more.
3. Other social media sites.
You can try Facebook or Pinterest to drive traffic to the CPA offers. Facebook is one large social media site, but keep in mind that the term for promotion on Facebook is somewhat strict these days that you will want to try other social sites. Pinterest and Tumblr are 2 of the Facebook alternatives that anyone can try. Just as the name implies, Pinterest allows anyone to pin the images, anything that they feel interesting. If you can share something that catches people’s attention, you can drive the traffic to your squeeze page or website and then get them to sign up for the CPA offer.