Acquired by Facebook, Instagram is one popular photo sharing site beating the rest of its competitors such as Flickr or Google Photos. Instagram and Pinterest users love to share photos because they can tag any photo that they found interesting and show those to their families or friends.
While Instagram won’t drive targeted traffic to your website like Google does, it can drive massive viral traffic to your website, as long as you know how to use photos or images and drive viral traffic properly.
Listed here are some of the tips on how you can use Instagram to promote your business.
Contest: Holding a contest is one method used not only by companies but also by bloggers worldwide to increase viral traffic and popularity. One method to get more viral traffic from Instagram is by holding a photo contest among your existing customers. You can ask the fans to send in a picture relevant to your company or products and then choose the winner.
Utilize hashtags properly: Tags is useful for the users to find relevant images to their topic of interest. This goes the same for both Instagram and Twitter. For example, if you are into food or recipe niche, you can try hashtags such as #pizza, #delicious, #cakes. All you need to do is look for popular brands and then add those to your images.
Geotagging: With the Instagram latest update, users have the option to tag a specific location relevant to their images and then saved. All these can be shared with the rest of your followers or your existing customers. Geotagging is one useful function if you have local events of the booth where you can notify existing customers or followers about the events that you’ve made.